Build it better. That’s the American ingenuity behind many of today’s successes in the automotive aftermarket industry and the story behind AIRAID Premium Filters.

The company was founded in 1997 when it began developing and manufacturing air intake systems for light trucks and SUVs, utilizing the cotton-gauze filter technology that was available at the time. The original AIRAID Intake System combined an open-element filter with an intake tube to make an easy-to install air intake kit that dramatically increased air flow, improved performance and generated more horsepower and torque.

It didn’t take long to realize, that as the sales of intake systems nearly tripled in the first year of production, another source of filters was needed. At the time, AIRAID founders believed they could produce a better-quality filter utilizing new technology and state-of-the-art materials. By November 2002, the AIRAID Premium Filter Company was formed.